Project Overview
Link: parksforclark.org
I led a cross-functional team of students from Washington State University Vancouver’s Creative Media & Digital Culture program to transform the Foundation’s digital presence, aligning it more closely with its mission and fostering deeper connections with the Clark County community.
Together, we revamped the Foundation’s brand identity, developed an interactive WordPress website, produced engaging video content, created marketing templates, and designed a multi-platform social media strategy aimed at increasing donations, memberships, and overall awareness.
Role
Project Manager
I guided a fully remote, multi-disciplinary team through every phase of this digital transformation project. My responsibilities included:
- Directing and facilitating four independent teams: Design, Development, Content, and Promotions.
- Creating the initial project proposal, scope, and sitemap for stakeholder approval.
- Leading weekly stand-ups and check-ins to maintain timelines, project scope, and quality standards.
- Acting as the liaison between client stakeholders, creative teams, and developers.
- Defining the content production pipeline and developing content strategy deliverables.
- Ensuring alignment with brand goals and UX best practices across all deliverables.
Project Scope
Brand & Visual Design
- Designed a fresh, modern logo that reflects the Parks Foundation of Clark County’s mission of community, nature, and accessibility.
- Created a visual identity system, including color palettes, mood boards, and typography.
- Developed a comprehensive style guide to ensure branding consistency across web and marketing platforms.
- Delivered reusable Mailchimp email templates and social media post templates for staff.
Website Strategy & Development
- Planned and produced a fully responsive WordPress site.
- Created an intuitive site structure and navigation that enhances accessibility and engagement.
- Integrated interactive features, including a custom animated and clickable map of PFCC-funded parks and programs, an embedded donation system and email signup forms, and event calendar integration and SEO optimization via Yoast.
- Wrote and organized content to emphasize impact, enhance transparency, and build trust.
Interactive & Video Content
- Produced three original videos to introduce the Foundation, showcase impactful stories, and promote community events.
- Created an animated logo for use in video introductions and digital assets.
- Designed and implemented an interactive map with park information pop-ups, community highlights, and local imagery.
Digital Marketing & Social Media Strategy
- Developed a 3-month promotional calendar with sample content, platform guidelines, and timing.
- Created a Social Media Policy Guide for PFCC staff to uphold branding and security standards.
- Proposed campaign assets for two major event series: Annual Luncheon & Florence B. Wager Awards, and 20 Years of Service: Grants in Action
- Conducted SEO keyword research and integrated search terms into social media and website content.
- Recommended budget allocations and platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, Mailchimp, Hootsuite).
- Analyzed campaign performance metrics and adjusted strategies to optimize engagement and reach.
Results
- Delivered a complete brand system and a live website by the project deadline.
- Enhanced the clarity, visual appeal, and navigability of PFCC’s digital presence.
- Equipped the organization with templates, strategies, and tools for long-term success.
- Strengthened user engagement pathways for donations, memberships, and volunteering.
Tools Used
- Figma
- Adobe Illustrator
- WordPress
- Basecamp
- Google Surveys
- MailChimp
- Slack
- Zoom
- Hootsuite
