Grounded in Experience.
Fluent in What's Next.

For decades, the hard part of building software and digital products was production: designing the components, writing the code, executing the work. AI is collapsing that cost.

What’s becoming scarce, and genuinely difficult, is specification: the ability to translate vague organizational intent into structures precise enough that human and machine systems can execute against them reliably.

Every documentation framework, every component standard, every authoring guideline I’ve built has been an exercise in making intent explicit, verifiable, and scalable. The tools are changing fast. The underlying problem hasn’t changed at all.