Project Overview
Link: Download a PDF of the Full Report
The goal of this project was to develop a report of recommendations for improving the usability and user interface of the Clark County Historical Museum's website. The museum required a comprehensive evaluation of its website's user experience better to serve visitors, researchers, and community stakeholders. Through collaborative research, detailed analysis, and strategic planning, we created actionable recommendations designed to enhance the website's functionality and better align with the museum's mission of preserving and sharing local history.
Role
Project Manager
- Led and collaborated with cross-functional teams to produce a report detailing usability guidelines and recommendations.
- Defined clear deliverables, roles, and responsibilities for each team member.
- Managed and tracked project requirements to prepare and present to stakeholders.
- Developed team schedules and maintained workflows.
- Mentored team members on the development of user experience requirements.
- Conducted user research and analyzed data from testing.
- Oversaw user testing processes.
- Provided recommendations based on gathered data to develop wireframes and user flows.
- Conducted competitor research.
- Directed the structure and flow of the final content document.
- Collaborated in writing and editing the content for the final document.
Project Scope
This comprehensive project encompassed multiple phases of research, analysis, and strategic recommendations:
Research & Analysis
- Researched and proposed recommendations for a complete overhaul of the Clark County Historical Museum's website, including revisions to navigation and website structure for improved user experience.
- Analyzed the current website to create recommendations for implementing new features and optimizations.
- Suggested modifications to the current color palette and typography to enhance accessibility.
- Provided modifications to current color palette and typography to address accessibility.
Prototyping & Development
- Developed prototypes for both desktop and mobile platforms that reflect stakeholder and user preferences, highlighting the visual hierarchy of information for each main section.
- Created a list of testing types to be conducted during the development stage to ensure proper functionality, usability, and elimination of unnecessary elements.
- Assessed all existing pages to compile a complete inventory of issues to address while building the new website.
Strategy & Optimization
- Produced a detailed proposal to increase social media engagement, including recommendations for channel and platform analysis, SWOT analysis, buyer personas, and campaign development.
- Created SEO recommendations to enhance searchability and drive traffic to the redesigned website through effective keyword usage, title tags, and a crawlable link structure.
Tools Used
- Figma
- Gantt Chart
- Google Surveys
- Adobe Illustrator
- Adobe InDesign
- Google Surveys
- Microsoft Excel
- Microsoft Word
- Slack
